The attorney behind it all
Michele Berdinis graduated from Brown University in 1981 and from the University of San Francisco School of Law in 1985. She spent 18 years representing startups from formation to acquisition. During her years of practice she was a frequent speaker on trademarks and other stuff her clients needed to know. She's had a blast finally doing her own startup and putting almost two decades of trademark practice into a decision tree for this website.
Michele thinks some lawyers aren't always great about knowing how to talk to clients. Clients want help, but some lawyers are too cautious or too busy to give the advice people need. Michele believes a lawyer should just tell clients what's up and then help them find a solution that works for them. Beeline is Michele's way to do that for trademarks.